Carla Cichero

Carla Cichero is an experienced Automation Specialist currently working at BBVA since December 2025, with a focus on Salesforce Marketing Cloud. Prior to this role, Carla spent over a decade at Banco Hipotecario from March 2015 to November 2025, where responsibilities included serving as a Product Owner for the implementation of Marketing Cloud, conducting digital marketing analyses, and managing credit portfolio administration. Additional experience includes roles in customer account management at Credicuotas, Thomson Reuters, and COVEDISA, with a strong emphasis on sales, customer service, and product development. Carla holds multiple degrees in Digital Marketing, Public Relations, and cabin crew training, enhancing a diverse skill set in the marketing and financial sectors.