Eduardo Macedo

Eduardo Macedo is a Principal Manager at BBVA specializing in Relationship Models for Retail, Branch Banking, Affluent, and SME sectors. With over a decade of experience in banking and financial services, Eduardo designs and executes customer-centric strategies focusing on digital transformation and customer experience. Previously, Eduardo held various management roles at Banco de Crédito BCP and Falabella Retail, where they enhanced customer satisfaction and operational efficiency. Eduardo's educational background includes a Bachelor's in Marketing and Commercial Management and several executive education courses from prestigious institutions, such as Cornell University and Harvard Business School.