Elena Rapún is currently the Head of Growth & Marketing at BBVA Digital Banking Europe, where they focus on enhancing digital customer experiences. They co-founded POP Empower in 2019, contributing to innovative initiatives in customer strategy and transformation. Previously, Elena held positions at Accenture Song as a Digital Transformation Analyst and at other firms, including Accenture and Mies van der Rohe Foundation & IIT, where they gained experience in management consulting and construction management. Elena earned a Master of Architecture from the Universidad Politécnica de Madrid and participated in a one-year scholarship program at the Illinois Institute of Technology.
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