Esteban Macías is a Senior Product Designer at BBVA, where they design digital products and conduct user research. Previously, Esteban held roles as a Mid Product Designer at The Rocket Code and a UX Designer Coach at Laboratoria. During their tenure at Crabi, they contributed as both a Recruitment Specialist and a Product Designer, significantly improving app usability and onboarding processes. Esteban has an educational background in Pedagogy and Educational Innovation from Universidad Panamericana, along with various leadership training experiences.
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