Esteban Roche Guzmán is currently the Director of the Customer Banking Center in the central area of Sevilla, overseeing four offices and specialized teams in private banking, SME management, and remote personalized services at BBVA. Previously, they held the same position in Granada, managing nine offices and similar specialized teams. Esteban has an Executive Master's in Digital Marketing, Analytics, and UX, and extensive experience in corporate communication and product marketing, particularly in financial products. They also possess advanced French and strong English language skills.
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