Fernando Serrano has over 12 years of experience in the insurance sector, primarily focused on product design and providing advisory services for the insurance needs of SMEs and freelancers. They previously served as the Director of Commercial Office at BBVA from 2003 to 2010 and held multiple roles within BBVA Mediación, including Responsable Segmento Seguros Pymes from 2010 to 2013. Fernando holds a degree in Economic Sciences and Business from Universidad Autónoma de Madrid, which they completed in 1997. Currently, they are the Responsable de seguros Pymes y Empresas at BBVA Mediación.
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