Gerardo E. is a skilled digital marketing professional with extensive experience in optimizing online presence and driving performance growth in the financial sector. Currently serving as a Paid Media Coordinator at BBVA since August 2025, Gerardo specializes in digital media planning aimed at enhancing the growth of the Open Market Credit Card through performance and full-funnel strategies. Previously, as a Senior SEO Specialist at BBVA in Mexico from June 2017 to November 2025, Gerardo focused on strengthening the digital presence of various BBVA products by generating qualified organic traffic to increase leads and conversions. Gerardo has also held roles such as Digital Marketing Manager at saludymedicinas.com.mx, SEO Manager at Posicionaweb.mx, and Advertising Sales Executive at Impuestum.com, developing comprehensive marketing strategies and optimizing SEO initiatives throughout a diverse career. Gerardo holds a degree in Communication Sciences with a focus on Advertising from Universidad Nacional Autónoma de México, earned between 2003 and 2007.
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