Giancarlo Ferrante is an experienced Senior Digital Marketing Manager at BBVA Italy, where participation in the digital bank launch and leadership of the Brand and Creative hub are key responsibilities. With a background in digital sales and sponsorship marketing, Giancarlo has a strong focus on innovative marketing strategies, cross-disciplinary collaboration, and effective campaign execution across multiple channels. Previous roles include Marketing Executive at unoe Bank Grupo BBVA and account management positions at Grey Group and Leo Burnett, showcasing a well-rounded expertise in advertising and brand management. Giancarlo holds multiple degrees related to business and digital marketing, including an MBA from Santa Clara University and an Executive MBA in Digital Business from Esade.
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