Guillermo Rivera

Guillermo Rivera is an accomplished marketing professional with extensive experience across various leading companies. Currently serving as the Integrated Marketing Director at BBVA, Guillermo oversees Brand, Media, Campaigns, and Sponsorships, along with Engagement Marketing and Social Media. Prior to BBVA, Guillermo was the VP and Head of Marketing at Merama, a founding team member of the fastest company to reach unicorn status in Latin America. Guillermo also held the position of Head of Marketing for Digital and eCommerce at Falabella Retail, leading strategies that resulted in significant revenue growth across South America. Additional experience includes various marketing roles at Amazon and L'Oréal, with a strong focus on digital strategy, project management, and integrated marketing communications. Guillermo holds a Master of Science in Business Administration with a concentration in Integrated Marketing Communications from Northwestern University, along with multiple degrees and diplomas in related fields.