Helda Lemus

Helda Lemus is currently the Head of Customer Satisfaction, Engagement & Communications at BBVA, where they oversee internal client satisfaction and lead various communication and marketing initiatives. They previously held roles at Kimberly-Clark as a Marketing Leader and at IBM as a Senior Communications Leader, among others, focusing on corporate communications and brand management. Helda holds multiple master's degrees, including a Master in Innovation for Enterprise Development from TECNOLÓGICO DE MONTERREY and a Master in Digital Marketing from Universitat de Barcelona. With extensive experience in strategic communication and brand development, Helda has successfully led numerous campaigns and teams throughout their career.