Henrique Macedo

Henrique Macedo is the Head of Global Digital Analytics at BBVA, where they lead the development of digital analytics central to the bank's transformation strategy. Since 2015, Henrique has managed a team of over 30, providing advanced analytical capabilities that have significantly increased the bank's retail digital business. Prior to BBVA, they held senior roles at Expedia, Inc., where Henrique drove product improvements that boosted conversion rates and revenue growth in the Latin American market. With a strong educational foundation in Mechanical Engineering and Business Administration, Henrique brings extensive experience in digital business and analytics across multinational environments.