Humberto Calles is a seasoned content designer and digital content manager with extensive experience in UX content creation, editorial strategy, and educational publishing. Currently employed at BBVA since February 2022, Humberto specializes in UX content for apps, websites, and point-of-sale terminals, utilizing skills in strategic writing, microcopy, and user research. Previous roles include digital content management at El Variopinto Blog, content editing for STEM projects at Thyrso Editorial, and educational publishing with the Secretaría de Educación Pública. An academic background in Language and Hispanic Literatures from the Universidad Nacional Autónoma de México supports Humberto's expertise in content curation, editing, and instructional design across various sectors.
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