Ignacio Couceiro has extensive experience in digital sales, marketing analytics, and consulting, primarily at BBVA from August 2016 to July 2024, where roles included leading the Digital Analytics & Optimization team and driving decisions through data and technology. Previous roles include web analyst at Webedia, online marketing consultant at Econsultoria, and digital analyst at Merkle España, contributing to projects for major brands such as Coca-Cola and L'Oreal. Ignacio Couceiro has also directed the "Marketing Technologist" program at Gen/D and has a robust educational background with degrees in Business Administration and specialized training in web analytics and data science from institutions including Universidad Camilo José Cela and Kschool.
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