Itzel Urbán is a UX & Service Design Manager at BBVA with over 12 years of experience in the innovation field. They have held roles such as Design Lead and Senior Service Designer, working with notable clients including Deloitte, Marriott, and Virgin Active. Itzel's expertise lies in strategic design and Human Centered Design, focusing on enhancing user experiences and interactions. They have also contributed to various innovative projects across multiple companies, fostering creativity and effective collaboration within their teams. Itzel holds a Master's in Service Design from Politecnico di Milano and a degree in Industrial Design from Universidad Nacional Autónoma de México.
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