Juan Pablo G. is a Business Analytics Principal Director at BBVA, where they currently lead a team focused on customer experience analytics and the implementation of innovative feedback methodologies using big data. From 2021 to 2024, they acted as Data Analytics Director, generating strategies to measure customer experience and providing critical insights. With a strong educational background that includes an MBA from UDLAP Jenkins Graduate School and certifications in customer experience management, Juan Pablo also served as a professor at Crehana, teaching courses on CX metrics design and implementation. They have a diverse set of experiences across various positions in CX strategy and data analysis, reinforcing their expertise in improving user-centered strategies and fostering collaboration across business, technology, and operations.
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