Julieta Erpen

Julieta Erpen is currently serving as an Innovation and Digital Payments Associate at BBVA since November 2023, where responsibilities include implementing key payment projects, optimizing digital payment conversion, and enhancing user experience. Previously, Julieta held the position of Senior Analyst of Virtual Wallet Strategy and Open Banking at BBVA, focusing on strategic planning for payment platforms such as MODO, Apple Pay, and Google Play. Prior experience includes roles at Banco Galicia as a Product Marketing Analyst, managing several B2B payment products, and as a Senior Account Executive, overseeing a portfolio of VIP clients. Julieta also worked as a Marketing Specialist at Mon Amie, developing personalized gift business strategies, and as a Business Owner at Frida, managing gastronomic events. Educational qualifications include a Master's in Digital Marketing from EUDE Business School and a degree in Business Administration from Universidad del Norte 'Santo Tomás de Aquino'.