Karla Laguna is a UX Designer specializing in creating exceptional user experiences and intuitive digital interfaces. Currently, they serve as the Manager of Customer Experience at BBVA, focusing on project management and enhancing customer value through agile methodologies. Prior to this, Karla worked as a User Experience professional at Kreativ ROI and a Customer Experience Consultant at Banorte, where they designed customer journeys and utilized data-driven insights to improve user interactions. With a background in marketing and communication from Universidad, Karla continues to advance their skills through various UX courses at Coderhouse and LinkedIn.
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