Lucas Hernández is an accomplished professional in the field of marketing and generative AI, currently serving as the Global Discipline Leader for Generative AI on Marketing at BBVA, a role held since 2016. Previously, they held various significant positions including SEO and Content Global Director at BBVA and Online Marketing Director at WOBI. Lucas has contributed to numerous high-profile projects, such as managing digital initiatives for the World Business Forum and overseeing SEO strategies for major companies like Travelocity and Bumeran. They are also a current professor at doinGlobal, focusing on business acceleration with AI and entrepreneurship. Lucas holds degrees in Computer Engineering and Systems Analysis from Universidad de Belgrano and completed an executive program in Predictive Analytics at MIT Sloan School of Management in 2022.
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