Luz Fernández has extensive experience in corporate communication, focusing on innovation, fintech, and digital transformation at BBVA since January 2013. Previous roles include serving as a digital marketing advisor at HOTELES SILKEN and collaborating on social media strategies at DixiMedia and ACTITUD DE COMUNICACION. Luz has also worked as a freelance journalist and digital strategy consultant, with contributions to La Informacion.com and various corporate blogs. Earlier in the career, Luz held key positions at Prisacom, overseeing the technology section of ELPAIS.COM, and at Cinco Días, writing for the business section. Educational background includes a degree in Journalism from Universidad Complutense de Madrid.
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