Lydda Martín is a certified SCRUM Master and Project Manager currently leading projects at BBVA México, where they utilize SCRUM and PMI methodologies to ensure successful project implementations. With an MBA from the London School of Business and Finance, Lydda has a proven track record of reducing project delivery times and improving operational efficiencies across various organizations, including Philips and PepsiCo. Previously, they worked as a Productivity Engineer at Mabe and held multiple roles that involved managing project opportunities and implementing cost-saving strategies. Lydda completed a degree in Industrial Engineering from the Instituto Tecnológico y de Estudios Superiores de Monterrey in 2009 and is currently pursuing studies in Data Science and Business Analytics at Texas McCombs School of Business.
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