Macarena Bernardo is currently a Manager of Strategic Planning and Business Models at BBVA, where they focus on optimizing the commercial growth of financial products through analysis and effective communication campaigns. They previously served as a Senior Product Analyst and an Analyst of Products in both Savings and Investment sectors at BBVA, contributing to various process improvements and product positioning initiatives. Macarena holds a degree in Finance and Public Accounting from Universidad Anáhuac Mexico Norte and is pursuing further qualifications in Investment Strategies and Digital Marketing. Their bilingual background complements a strong specialization in cross-departmental collaboration to meet client needs.
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