Maria Zuloaga

Maria Zuloaga is an accomplished marketing professional with over 20 years of experience, currently serving as the Director of Global Marketing at BBVA since November 2011. In this role, Zuloaga manages marketing initiatives across various countries, including Argentina, Spain, Turkey, and the USA, ensuring the achievement of established objectives. Previously, Zuloaga held the position of Manager in Global Marketing & Digital Sales, focusing on digital transformation projects and global marketing initiatives. Earlier in Zuloaga's career at BBVA, significant contributions were made as a Marketing Manager in Global Retail & Business Banking and as a Team Leader for Marketing and Advertising, where strategic marketing plans for different segments were developed. Zuloaga began the professional journey in the commercial department of Barcelo Clavel Hoteles, coordinating local marketing efforts. Educational qualifications include a Digital Marketing Capabilities program from ISDI, a Master's in Applied Management, and a degree in Business Administration from Universidad Comercial de Deusto.