Marta Alcañiz

Marta Alcañiz is a Design Principal Manager at BBVA, where they lead the design team focused on improving customer experience across digital platforms in retail and enterprise banking. With over 30 years in design, Marta has spent nearly 17 years at Telefonica, where they developed digital products and led customer experience initiatives. Marta's background includes roles as Art Director at Terra Networks and as a Manager in communication and digital experience at Telefonica. They hold a BA in Fine Arts and are currently pursuing further education in coaching and leadership at IE Business School.