Mayi Etxaniz is a Service Designer and Researcher at BBVA, where they focus on human-centered solutions and experiences. Previously, they served as a Strategic Design Lead at The Cocktail and held various roles, including Business & Communication Strategist at Freshly Cosmetics and Co-founder of Hackprende, an initiative aimed at empowering individuals through technology. Mayi has a diverse educational background with degrees in Leadership, Entrepreneurship, Innovation, and UX Research and Design from institutions such as Turku University of Applied Sciences and UNIR. They are known for their strategic design approach and a commitment to fostering interdisciplinary dialogue.
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