Murat Abay

Murat Abay is a seasoned executive and strategist with over 20 years of experience in financial and digital services. Currently, Murat leads Strategy and Investments at BBVA Digital Banks, focusing on digital expansion and market growth. Previously, Murat served as Executive Vice President and Head of Financial Services and Digital Goods at Trendyol Group, where a fintech ecosystem serving 15 million customers was built and scaled. Prior to that, Murat was a Senior Partner at Oliver Wyman, specializing in retail and SME banking, where effective strategies and operations were crafted for financial institutions. Murat holds an MBA in Finance and Management from NYU Stern School of Business and a BA in Business from Koc University.