Pablo Lasunción is the Director of Gestión Comercial (Inteligencia Comercial) at BBVA, a position held since 2004. Previously, they worked as a Product Manager at PAS from 1997 to 1999, and as a Brand Manager at Nestlé from 1999 to 2002. They also served as the Head of Marketing and Corporate Image at RACC from 2002 to 2004. In their current role at BBVA, Pablo leads the commercial plan execution and oversees a team of analysts while engaging in customer behavior analysis and CRM strategy development.
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