Patricia LaMastus is a strategic thinker and accomplished professional specializing in cross-channel data analytics to enhance technical performance and customer satisfaction within the Fintech Innovation and Telecommunication industries. Currently serving as the VP of Customer Analytics at BBVA, Patricia leads a global team dedicated to delivering advanced reporting solutions and data visualization capabilities. With a strong background in managing large production teams and developing interactive dashboards, Patricia has contributed significantly to projects at major companies, including Verizon, Barclays, and Wunderman/KBM Group. Patricia holds certifications as a Scrum Master and possesses extensive expertise in various data analytics tools and methodologies.
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