Paula Lobera

Paula Lobera is a seasoned professional in digital marketing and communications, with a diverse background spanning various roles across multiple companies. Experience includes positions at RTVE Corporación as a writer and community manager for programs such as "No Es Un Día Cualquiera" and "En Días Como Hoy." Paula has served as Social Media Manager at Lentejas para tus orejas and contributed to the communication department of Junta de Compensación Parque de Valdebebas. In recent roles, Paula has held significant positions at Genetsis Group, specializing in Digital & CRM management, and continues to work at BBVA as a CIB Data Portfolio Manager focused on data culture and communication. Educational qualifications include a degree in Audiovisual Communication from Universidad Pontificia de Salamanca and a Master's in Radio from Universidad Complutense de Madrid, along with a course in Usability and User Experience from UX Learn.