Paula Martínez is a Data Specialist Manager in Business Intelligence with a diverse background in digital analysis and marketing. They began their career in 2014 as an administrative assistant for event coordination and have since held various roles, including Senior Digital Analyst & CRO at NTT DATA Europe & LATAM from 2020 to 2024. Currently, Paula serves as a Business Intelligence Manager at BBVA, following their time as a Responsible for Accounts at Smart Media Solutions. Paula is pursuing a degree in Journalism at Universidad Complutense de Madrid and a Master's in Communication, Culture, Society, and Politics at Universidad Nacional de Educación a Distancia.
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