Sergio Pérez is an experienced Product Designer at BBVA since September 2020, bringing valuable expertise from previous roles as a UX Designer at Dalia Empower and Design Manager at Master Loyalty Group. At Dalia Empower, Sergio focused on identifying UX problems and developing functional specifications for product development. As Design Manager at Master Loyalty Group, responsibilities included presenting designs to executive stakeholders and leading a creative team. Sergio's earlier experience as a Web Designer involved developing front-end website applications and providing assets for developers, while time as a Graphic Designer at Fundación Rafael Dondé included managing national design campaigns. Sergio holds a degree in Graphic Design from Universidad del Valle de México and additional qualifications in mobile application design, information architecture, and web responsive design from prestigious institutions.
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