Sofía Fuertes Bocanegra

Sofía Fuertes Bocanegra is currently a Manager of Digital Sales Strategy at BBVA, where they have worked since 2008, focusing on digital sales and KPI construction. They previously held positions as a senior consultant in banking at Soluziona and Capgemini. Sofía is pursuing an Executive MBA at IE Business School and has engaged in various educational programs, including Artificial Intelligence at MIT Sloan and a Master's in AI and Innovation at Founderz. Their commitment to ongoing learning is reflected in their multiple certifications and courses in critical thinking, sustainability, and change management.