BBVA Group

David Arconada is the Global Director of Customer Experience at BBVA and the President of the Mexican Association of Customer Experience (AMEC). With extensive experience in the field, David has led customer experience strategies across various industries, including telecommunications, airlines, and banking, in both Europe and the Americas. They have garnered recognition for significant improvements in customer satisfaction metrics during their tenure at Iberia and Aeromexico. As an associate professor and author, David shares their expertise in customer experience management, fostering the development of the discipline in Spanish-speaking markets.

The Madrid office specializes in financial services, focusing on strategy, operations, data, and risk management.

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