Dara Roach

Before arriving at BCakeNY, Dara began her career as a television producer at a national network before transitioning to digital media and most recently to marketing and business operations in the area of finance. Entrepreneurism and creativity has aways been a part of her DNA, apprenticing at her father’s music management business, and the first African American book club founded by her mother. Joining BCakeNY is an amazing opportunity to bring her business, digital and creative experience to a premium retail brand. Dara works with the BCakeNY team to optimize production, product development, marketing, operations and sales, including the relaunch of the ecommerce business.