Adela Kull is a strategic eCommerce and CX expert with over 7 years of experience in driving growth across B2C and DTC channels. Currently a Manager at Boston Consulting Group, Adela leads global eCom and CX initiatives that enhance digital transformation for clients. Previously, Adela served as an eCom Analyst Manager at Röhnisch Sportswear, focusing on optimizing sales forecasting and CRM strategies. Adela's career also includes significant roles at H&M, where they contributed to market expansion strategies in Asia and improved eCommerce sales for multiple regions. Adela holds a Bachelor's Degree in Retail Management from Lund University.
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