Alex Barocas is a marketing and business strategist with over nine years of experience in driving sustainable growth for organizations. Currently serving as Managing Director and Partner at Boston Consulting Group (BCG), they focus on data-driven marketing strategies and digital transformation. Alex has been instrumental in leading BCG's Digital Marketing Accelerator and has held various roles at BCG since 2016. They hold a BA from Tufts University and an MA from UCL, underscoring their strong academic foundation in English.
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