Alexandra Shoemaker is the Director of Digital Content Strategy at Boston Consulting Group (BCG), where they support the development and implementation of a comprehensive digital content strategy across various channels. With a background in International Relations and multiple minors, they have honed their skills in crafting compelling campaigns and driving business results through data-driven insights. Previously, Alexandra served as a Social Media Specialist and Analyst, which involved managing social media strategies and analyzing data for clients across diverse industries. They have also gained experience through internships at the U.S. Department of State and other organizations, showcasing their versatile skill set in marketing and communication.
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