Ayash Basu

Ayash Basu is a strategy and commercial leader with 24 years of experience driving growth across various sectors including consumer, industrial, automotive, luxury, and social impact. Ayash has held significant roles such as Head of E-Commerce and Digital Marketing at Canidae Pet Food, where they optimized media spend and implemented innovative programs, and Managing Director & Partner at Boston Consulting Group, focusing on maximizing return on invested capital for OEMs and luxury brands. Ayash founded and served as CEO of Loculars, and previously worked as an Associate Partner at McKinsey & Company and Senior Consultant at Deloitte. Ayash holds an MBA from Columbia Business School and a B.Arch from the Indian Institute of Technology, Roorkee.