Basma Ezzaoudi

Basma Ezzaoudi is a professional with a diverse background in consulting, retail, content management, and human resources. At Boston Consulting Group, Ezzaoudi served as both Junior Associate and Associate, playing a key role in executing social protection reforms for a North African government, conducting extensive studies with over 2000 participants. Previous experience includes managing digital strategies for luxury brands at Djin Agency and enhancing sales at Chez Nourdine through personalized customer solutions. Ezzaoudi has also contributed to initiatives for work-life balance and diversity at Société Générale Maroc and GROWTH TRAIN AFRICA. Educational credentials include a Bachelor's degree in International Business from Université Internationale de Casablanca and a Master's degree in Marketing and Communication from Groupe ISCAE, along with international academic experience at BEM Dakar.