Berta Garzón Soto is an expert in AI and digital product strategy, currently serving as an Adjunct Professor at IE Business School. Berta has extensive experience in digital transformation and change management, having held key roles at Boston Consulting Group, where they drove initiatives in AI strategy and large change efforts. Previously, Berta co-founded Quintussa, a digital marketplace for Spanish fashion brands, and worked in various managerial positions within the hospitality industry. Berta holds an Executive Master in Digital Transformation and Innovation Leadership from IE Business School and has been recognized as a GenAI Black Belt at BCG.
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