Chenchen Wang

Chenchen Wang is a seasoned professional in marketing analytics and data management currently serving as the Marketing Data Product Owner - Director at Boston Consulting Group (BCG) since November 2022. With prior experience as a Marketing Analyst and Senior Marketing Analyst at Harte Hanks, Chenchen developed expertise in measuring marketing program effectiveness and conducting ad-hoc analyses to optimize client profitability. At BCG, previous roles included Marketing Data Product Owner - Senior Manager, where focus was on building a central data platform for marketing teams and collaborating with stakeholders and engineering teams to align on valuable new features. Chenchen holds a Master of Science in Finance from Bentley University and a Bachelor of Science in Finance from Jinan University.