Derek Rodenhausen

Derek Rodenhausen is a Managing Director and Partner at Boston Consulting Group since October 2019, specializing in digital marketing, data-driven marketing transformations, growth strategy, and go-to-market strategy across consumer, retail, media, and technology sectors. Previously, Derek held leadership roles at Google, including Head of Analytics & Measurement, overseeing teams focused on Digital Marketing Strategy and Analytics, as well as managing Sales Strategy and Operations for the Telecom industry. Before joining Google, Derek served as an Engagement Manager at McKinsey & Company, leading consulting projects in growth strategy and digital marketing. Derek's early career includes positions at Pronoun, Elsevier, and Penguin Random House, coupled with an MBA from Columbia Business School and a BA from Bard College.