• BCG

Em McMichael

Global Integrated Digital Marketing Senior Specialist

Em McMichael possesses a diverse background in digital marketing and social media management. As the NU Student Life Social Media Manager at Northeastern University from April 2017 to April 2021, responsibilities included content creation and management for various social media platforms. McMichael then served as Outreach Director at Generate Product Development, leading brand promotion and client acquisition efforts while developing a digital recruiting strategy. Previous experience includes an internship at Oxfam America, focusing on research and campaign planning. Recently, McMichael worked at the Boston Consulting Group (BCG) in various roles, enhancing social media presence and managing content across multiple platforms. Educational qualifications include a Bachelor of Arts in International Relations from Northeastern University, alongside a brief study in Business Administration at McGill University.

Location

Boston, United States

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