John Michel

John Michel is an accomplished Partner at Boston Consulting Group (BCG), specializing in digital marketing strategy, GenAI transformation, and business strategy across various sectors, including national restaurant groups and global EPC enterprises. Previous roles at BCG as Project Leader and Consultant involve significant contributions to operational design and transformation management for leading retailers and quick-service restaurants. With a strong foundation in strategic initiatives from internships at Couchsurfing International, Investor Group Services, and other firms, John also possesses an MBA from The Tuck School of Business at Dartmouth and a BA in Economics from Dartmouth College. Notably, marketing management experience includes successful user growth strategies and SEO initiatives that significantly increased web traffic and sales conversions.