Lorenz Glaab

Lorenz Glaab is a seasoned professional with extensive experience in the automotive industry, currently serving as Partner and Associate Director at Boston Consulting Group since January 2023. Prior to this role, Glaab held key positions at leading automotive companies, including Head of Marketing at BMW Group Russia and Head of MINI at both BMW Group Latin America and BMW Group China. Glaab also served as Vice President and Head of Global Product Management at Hyundai Motor Group from 2019 to early 2023. Additional notable positions include Global Chief Marketing Manager at Nissan Motor Company, General Manager at Jaguar Land Rover China, and Head of Marketing and Business Development at Chery Automobile Co. Ltd.