Mark Ayres is a seasoned professional in the design and research field, currently serving as a Product Strategist for GenAI at the Boston Consulting Group (BCG) since March 2025. With a robust background as a Principal Service Designer at ExperienceLab from October 2021 to May 2024, and prior roles including Design Research Lead at FreeState and Service Design Lead at Today, Mark has cultivated expertise in planning, designing, and building successful products and services. Mark's experience spans various positions, including internships and consultancy roles, showcasing a strong foundation in both qualitative and quantitative user research. Mark holds an MSc in Integrated Product Design from Brunel University of London and a BA in Product Design from Leeds Metropolitan University.
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