Matt MacKenzie is a seasoned professional with extensive experience in management consulting, currently serving as Managing Director & Senior Partner at The Boston Consulting Group since October 2004. Matt specializes in driving top-line growth for clients through brand strategy, pricing effectiveness, and market entry strategies. Additionally, Matt leads BCG X, the Artificial Intelligence & Advanced Analytics practice in Canada, focusing on developing and implementing AI-driven solutions. Prior to this, Matt held the role of Principal, leading major change initiatives within the Consumer & Retail sector. Matt began their career as an ASIC Design Engineer at AMD and holds a B.A.Sc in Engineering Science from the University of Toronto.
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