Nafay Yahya is a seasoned growth consultant with extensive experience in digital marketing and strategy across various high-profile companies. Currently serving as a Senior Growth Architect at both BCG X and BCG Digital Ventures since December 2022, Nafay previously held the position of Growth Consultant at Boston Consulting Group starting in September 2022. Prior experience includes a role as Growth Marketing Manager at Huawei, where responsibilities encompassed lifecycle marketing initiatives and the launch of regional programs. Nafay's foundation in digital marketing was established through impactful roles at TGP International as Digital Marketing Lead and Careem as Digital Marketing Lead, focusing on multi-channel campaigns and customer engagement strategies. Earlier roles in digital marketing and research further solidified expertise in data-driven marketing and brand activation.
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