Parul Bajaj

Parul Bajaj has been with Boston Consulting Group (BCG) since April 2010, currently serving as the India Lead for the Marketing, Sales, and Pricing practice. In this role, Parul oversees BCG’s initiatives in marketing, sales, and pricing across a diverse range of industries, including consumer sectors like FMCG and fashion, as well as B2C industrial categories such as electricals and automotive. Parul's expertise encompasses consumer-centric growth, go-to-market strategies, brand and product portfolio management, marketing, and digital commerce. Previous titles at BCG include Managing Director and Partner, India Lead for Employee Affiliation and Engagement, Principal, Ambassador for BCG Henderson Institute, Project Leader, and Consultant. Parul’s educational background includes an MBA from the Indian Institute of Management Bangalore, an MBA from Yale School of Management through an international exchange program, and a BSc in Microbiology from St. Xavier's College.