Patrick Richards is a Director at TerraVerde Sustainability, where they advocate for sustainable growth in the travel and tourism sector. With over 30 years of leadership experience in iconic companies, Patrick has successfully implemented strategies for transformation on both global and local scales. They served as Chair of the European travel trade association ETOA from 2007 to 2014 and held various executive roles, including Chief Commercial Officer at Cox and Kings. Currently, they also serve as a Non-Executive Director for LVG Learning and the Nordic Tourism Collective, promoting skills development and tourism across regions. Patrick holds a 2:1 degree from the University of East Anglia.
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