Rubain Samuel is an experienced professional in marketing and strategy, currently serving as the CX Strategy & Commercial Marketing Senior Manager at Boston Consulting Group since April 2023. Prior roles include Audience Analytics & Activation Senior Manager at Tuum, where responsibilities encompassed market analysis and product positioning, and several positions at Boston Consulting Group from 2015 to 2021, including Digital Marketing Project Leader and Senior Digital Marketing Coordinator. Rubain has a strong background in digital marketing, analytics, and customer engagement, demonstrated through successful project leadership and strategic initiatives. Rubain holds a Master's degree in Innovation and Technology Management from the University of Tartu and a B.Tech. in Information Technology.
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